Bettina Inclán is a seasoned communications and political strategist with a deep understanding of the nation’s political and cultural landscape. She has held senior roles at the Republican National Committee (RNC), National Republican Congressional Committee (NRCC), within GOP leadership in the U.S. House of Representatives and has worked on campaigns from California to Florida.
Currently, Bettina serves as Executive Director of RightNOW, a women’s empowerment nonprofit whose mission is to build a bench of highly qualified female leaders and strengthen America’s future. She is President and Founder of Mira Mira Strategies, Corp, a strategic thinking and communications consulting firm.
Bettina has built a reputation for her expertise in increasing the political participation among women and Hispanic voters. She has been recognized as one of the top conservative women in media and among America’s top Hispanic Americans in politics, including NewsMax’s “50 Most Influential Latino Republicans.” Some of her mentions include, Cosmo For Latinas listed Bettina as a top “Political Power Player” in their 2014 “Power Issue.” Latina Magazine listed her as one of the six key Latino players in the 2012 presidential race. Huffington Post and NBC Latino included Bettina on their top people to follow on twitter.
Her extensive media expertise includes serving as a spokesperson for companies and candidates, as well as providing independent political commentary on several international, national, local news outlets including on CNN, Fox News, PBS, MSNBC and Aljazeera America. She previously co-hosted an hour-long political talk show on Sirius XM satellite radio.
Most recently, Bettina served as Senior Vice President at Mercury, an international public affairs firm, where she provided messaging and strategic counsel to major corporations, Silicon Valley firms and non-profits.
Bettina served as Director of Strategic Initiatives and Coalitions at the National Republican Congressional Committee. She launched and directed the NRCC’s women’s initiative, Project GROW, aimed at recruiting more women to run for office and helping Members of Congress and candidates better engage and communicate with women voters. She was presented with the “Women To Watch” Award by the “Running Start” a non-partisan organization focused on inspiring girls to run for public office.
In 2012, Bettina was named the Director for Hispanic Outreach at the Republican National Committee, regularly acknowledged with the title, the “toughest job in the Republican Party.” In the closing months of the election cycle Bettina served on the Mitt Romney presidential campaign as the National Deputy Director of Coalitions focused on Hispanic Outreach and leading a national team of operatives.
During the 2010 cycle, Bettina served as Deputy Communications Director for the Rick Scott for Florida Governor campaign, She was part of the team that helped the Florida Governor win a majority of the Hispanic vote, one of the few Republicans in the nation to win the Hispanic vote.
Bettina has worked on campaigns across the nation, including as Press Secretary for the Steve Poizner for Governor of California campaign. She is an alum on the Presidential campaigns for John McCain and George W. Bush, worked on various congressional campaigns and got her official start in politics working on the re-election campaign for Florida Governor Jeb Bush.
A Capitol Hill veteran, Bettina served as Communications Director to the U.S. House Republican Policy Committee, an office within the Congressional Leadership in the U.S. House of Representatives. She worked with Congressman Lincoln Diaz-Balart (R-FL), analyzing domestic policy and filling the role of Deputy Press Secretary.
Bettina is the former National Executive Director of the Republican National Hispanic Assembly. She managed the day-to-day operations of the nationwide membership organization, including serving as main spokesperson and coordinating national and regional events. During the George W. Bush administration, Bettina actively participated on the White House Bi-Partisan Council for Immigration Reform.
She currently is on the board of Empowered Women, Hispanic Leadership Fund and serves on the U.S. Senate Hispanic Task Force.
Bettina was born in Miami, Florida and has lived in over a dozen cities across the country. Her mother is a Cuban-born small business-owner and community activists. Her Mexican-born father is a retired school bus driver and formerly worked in factories in Michigan and Florida. She graduated from Florida International University in Political Science and a certificate in Latin American and Caribbean Studies. She is married to Jarrod Agen and they have two young sons.
Features & Recognitions:
Politico.com: Activist Tries to Draw Hispanics Into GOP Fold
San Jose Mercury News: Bay Area resident takes on tough job for GOP: attracting Latinos
Fox News Latino: Bettina Inclán Vs. Alicia Menendez Latino Vote 2012 (VIDEO)
The San Francisco Chronicle names Bettina to “Top 20 Latino Political Rising Stars.”
Latina Magazine lists Bettina to the “Six Key Latino Players in the 2012 Presidential Race”
Cosmo For Latinas names Bettina as a top “Political Power Player” in their 2014 “Power Issue.”
Newsmax’s 50 Most Influential Latino Republicans 2017
MavPAC “Future 40” Award Recipient 2018